A word in earnest
is as good as a speech



base jumper in mid air

Free writing to find your authentic voice

This week has been a challenge. Fences blowing down, work time lost and the curse of overwhelm sapping my writing juices. I started a blog that hasn’t come together in time for my #Write52 entry.
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vintage sea bathing women

Taking the plunge

When was the last time you did something new or brave? I’ve just started sea-swimming. Yep, that’s right. Swimming, off the coast of Bognor Regis, in 10-degree water, in April.
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Diary of a New Blogger 2 – Blogging Overwhelm

Diary of a new blogger 2: Blogging overwhelm. What…already?! You might have noticed quite a gap between my last post and this one. The reason – blogging overwhelm. I’ve already mentioned my struggle to find the balance “between learning, doing and marketing in my first diary entry, citing time management as my solution.
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dice printed with letters b-l-o-g diary of a new blogger

Diary of a New Blogger

This is a diary of my journey into the blogosphere. When diversifying your business, I think it’s important to look to your current knowledge and expertise. As a copywriter, I knew I needed an outlet where I could harness my existing skillset. Blogging seemed to tick many boxes.
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laptop on desk showing back end of website with pen and notepad and cup of coffee on desk, clean slate copywriting

How customer-focused is your language?

I’m constantly surprised how little businesses think about language from the perspective of the customer. Most seem to use language that reflects how they want to be seen, rather than considering the needs of potential clients.
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man at desk shaking hands with a woman in a meeting learning how to improve content and convert website visitors

How to convert more website visitors into clients

Is your website failing to convert visitors into customers? Your online presence could be missing its greatest asset…
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business meeting with two people discussing 2 laptops and a notepad with writing on it, how to work with freelance creative, relationships with freelancers

How to build a long term partnership with your freelance creative

Finding a creative you can turn to whenever new material is required, who knows you and your business inside out, is of huge benefit.
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woman thinking with many question marks, how to choose the right copywriter, specialist copywriter or generalist, clean slate copywriting

How to choose the right copywriter for your business

Choosing a copywriter is bit like choosing a new pair of trainers. You want the right kind for the job.
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group of business people having a meeting around a table with laptops and notepads, how to brief a copywriter

How to brief your copywriter

If you have never used a copywriter before, or are getting stuck with explaining exactly what you need, you may need to review your briefing process.
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woman writing at a laptop, copywriter, why use a copywriter

Why do I need a copywriter?

High quality writing is an essential part of content and marketing. The tone of voice sends a powerful message about your whole business.
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