What’s the key to engagement? It starts by matching the purpose and audience to the tone, style and register. Nail this, and your readers will stick with you to the very end.
The vocative case in action: more direct and personal than “you”, it creates an intimate connection with the reader. And intimate connection = impactful and memorable. Harness the power of this writing technique and you can take direct address to the next level.
This week has been a challenge. Fences blowing down, work time lost and the curse of overwhelm sapping my writing juices. I started a blog that hasn’t come together in time for my #Write52 entry.