What’s the key to engagement? It starts by matching the purpose and audience to the tone, style and register. Nail this, and your readers will stick with you to the very end.
The vocative case in action: more direct and personal than “you”, it creates an intimate connection with the reader. And intimate connection = impactful and memorable. Harness the power of this writing technique and you can take direct address to the next level.
I started off thinking this was going to be a blog about the past 3 years. It ended up being about the past 20. And it made me realise that every year of those 20 was relevant to what I’m doing now. I’ve drawn on so many of the skills from my previous career in running a freelance copywriting business.
This week has been a challenge. Fences blowing down, work time lost and the curse of overwhelm sapping my writing juices. I started a blog that hasn’t come together in time for my #Write52 entry.